TERRA
Landing page design to build trust
Terra connects with suppliers, expedites sampling, and tracks production in real-time, removing the uncertainties of overseas manufacturing.
The purpose
Small and medium businesses face a lot of problems with the custom design and quality of the products. Most of their time is spent in coordination with people instead of innovation and growth of their business.
Terra is a company that solves this issue. I designed a landing page for this company as a 10kdesigners project.
The goal
Design a landing page that clearly communicates Terra's value and builds trust with businesses looking for reliable furniture sourcing.
The findings
From 4 user interviews, I learned that small and medium businesses want to have quality products within a shorter time period, but they cannot easily do that because
01
They are facing difficulties to getting quality products in their price range.
02
They are frustrated to get the design as per their requirement.
03
They worry about the authenticity of reviews.
04
They are frustrated with the amount of time taken in order to get the final shipment.
The Mission
From 4 user interviews, I learned that small and medium businesses want to have quality products within a shorter time period, but they cannot easily do that because
01
To build trust through the website.
02
To convert users into potential customer through the website.
03
To have a user friendly interface.
DESIGN DECISIONS
I tested the AmbitionBox as per users and designed screens accordingly
Tested with users for clarity and value.
REFLECTION
Personal reflection
With the short time frame I had to get this landing page ready, I had to stay focused and get the landing page ready. Given the time, I would have worked more on iterations of screens in the “How to work section”. Also, I would have done more iterations on the “Our work” section.
For future improvement, I would like to work on user testing and would like to add more features.
With this project, I improved on my UX and visual skills. Excited to learn more about product design through some more interesting projects.