About me

I am a product designer passionate about designing products that would help businesses provide value to their users.

I recently switched my career from being an entrepreneur to a product designer.

Being an entrepreneur has helped me to create designs while keeping both customers and business requirements in mind.

I previously co-founded a fashion start-up (Aelomart, a direct-to-customer brand). My core value is to create products based on users’ needs and pain points.

I studied at Delhi Technological University, where I gained expertise in understanding the technical side of the product.

Connect with me

Things I love to do

Capturing moments through photography

Capturing moments through photography

Getting inspired from real life

Getting inspired from real life

Ola

I was at the Bengaluru airport feeling exhausted and tired. The moment I saw this particular banner by Ola, I instantly got my motivation and energy back. I reached the boarding point.

Backstory: I remembered as a kid I used to travel to school by foot. I always used to tell myself that only 2 more minutes were left to reach home. This was my motivation to keep moving forward and reach home.

Insights:
So, user experience is in the details. Even the small thing matters in design.

Reebok

I was at Connaught Place in Delhi, roaming around just to explore the place. I was not in the mood to buy anything, but this shoe got my attention.   Basically, they emphasized the shoe with a 3D model of the actual shoe.

Insights:
In design perspective, emphasizing things can get users attention.

Red Bull

I was in Pune in some restaurant, and immediately this particular advertisement from Red Bull got my attention. It was the painting of Mona Lisa smiling with Red Bull in her hand, doing the cheers and drinking.    

Red Bull in the hand of Mona Lisa is quite unusual, so that is the reason that got my attention.

Ola

Insights:
So, user experience is in the details. Even the small thing matters in design.

Reebok

I was at Connaught Place in Delhi, roaming around just to explore the place. I was not in the mood to buy anything, but this shoe got my attention.   Basically, they emphasized the shoe with a 3D model of the actual shoe.

Insights:
In design perspective, emphasizing things can get users attention.

Red Bull

Insights:
Sometimes do things that are unexpected in design.

Menu

In a restaurant, I saw this particular menu that was displayed on the monitor. The animation of actually turning the page got my attention. Also, the food pictures were delightful.

Insights:
Attract customers through your product and accentuate it with other features.

Ola

Insights:So, user experience is in the details. Even the small thing matters in design.

Reebok

I was at Connaught Place in Delhi, roaming around just to explore the place. I was not in the mood to buy anything, but this shoe got my attention. Basically, they emphasized the shoe with a 3D model of the actual shoe.

Insights:In design perspective, emphasizing things can get users attention.

Red Bull

Insights:Sometimes do things that are unexpected in design.

Menu

In a restaurant, I saw this particular menu that was displayed on the monitor. The animation of actually turning the page got my attention. Also, the food pictures were delightful.

Insights:Attract customers through your product and accentuate it with other features.

Insights:
So, user experience is in the details. Even the small thing matters in design.

I was at Connaught Place in Delhi, roaming around just to explore the place. I was not in the mood to buy anything, but this shoe got my attention.   Basically, they emphasized the shoe with a 3D model of the actual shoe.

Insights:
In design perspective, emphasizing things can get users attention.

Insights:
Sometimes do things that are unexpected in design.

Insights:
Attract customers through your product and accentuate it with other features.